Alex has worked in the transport sector for more than a decade. He began his career heading the automotive division at Hamerville Media Group, overseeing editorial content for magazines including Professional Motor Mechanic and Commercial Vehicle Workshop. After five years at esteemed automotive PR agency, Torque, Alex co-founded Vireo Communications with Alex Michaelides. Vireo is a B2B communications practice dedicated to the automotive, transport, and industrials sectors, specialising in helping companies navigate and effect change with strategic communications.